Software systems such as WIX, Square Space and WordPress have made it possible for people with little to no experience create their own websites. This is perfect for the average travel or fashion blogger.
But, if you want to create a professional, quality website, I recommend you call in the experts. I have seen many who have tried to do it themselves and failed dramatically. The result being a poor quality website that is clunky, hard to navigate and screams “Amateur!”
I understand that sometimes, there just isn’t enough room in the budget and you need to make sales in order to expand.
If this sounds like you and you are desperate to get something live, then make sure you read the following steps on what NOT to do when building a website and avoid making the mistakes that many have made before you.
Have a Bad Navigation System
When a visitor lands on your website, they are looking for information. It’s your job to make sure that information is well labelled and organised within your website and is easy to find.
Use your common sense and create a website that is Dummy proof. People get frustrated easily and that’s when they will bounce. From your page to your competitors.
Keep your header, footer and navigation bar consistent throughout the website to avoid confusing your visitor.
Clutter your Home Page
If your homepage looks busier than an 80s hairstyle, your visitors won’t hang around. Your home page is vital for that first impression. This is your opportunity to impress them and encourage them to keep browsing.
Less is certainly more when it comes to web design. This doesn’t mean you are restricted on how much content you can show. The trick is to display it as simple and organised as possible.
Leave out CTAs
All websites should have a clear call to action on all pages. This is your opportunity to convert your visitor. Web visitors want to know what they should do next so, tell them!
Usually in the form of a button, a Call to Action can be to; download, register, purchase, subscribe. Whatever action you want them to take, it should be clear, simple and obvious.
Forget to Update Content
If I visit a website that hasn’t undated its blog since 2013, I automatically decide that this website has been abandoned and guess what I do next, I continue my online search.
Not only does out of date content give a bad impression, it also effects how you rank on SEO. If your content is updated regularly, you are more likely to be indexed on Google.
Go Live without Testing
Don’t move so fast that it effects your business in a bad way. Going live to quickly can be damaging to your reputation. If your website is full of spelling mistakes, broken links and alignment issues you will not come across as very professional. This could cost you a lot of business.
Get a fresh pair of eyes to look over the website and make sure there are no issues that will make your business look incompetent.
Leeson Digital offer the most competitive rates in web design. If doing it yourself seems too hard, contact us for a quote.
Thanks for reading,