It’s no longer a question of “Should your business be on social media?” It is more a question of “What social media platform will work best for your business?”
Social has become one of the best ways to communicate with your potential customers.
Here are just a few of the benefits of using social:
- Increased brand awareness
- More opportunities to convert
- Adds a ‘humanisation’ element to your business
- Increased inbound traffic
- Decreased marketing costs
- Better SEO ranking
One thing that you should keep in mind before you sit down to create your Social Media Strategy is; It is very similar to being on a diet, if you set unrealistic goals and you are not consistent, you will fail. You need to maintain a consistent, active presence. You must be prepared to chip away at it to see results!
Don’t give up just yet, here are my Top Ten Social Media Tips for small Businesses:
- DEFINE SUCCESS
What does success look like to you once you have completed your first social plan?
Have you increased brand awareness?
Increased your leads by 10%?
Received 10 customer reviews?
Once you know exactly what it is you want to achieve, you can then work out the steps you need to take to get there! But wait! Read tip #2 before you start creating a social content calendar!
- KNOW YOUR TARGET MARKET
Develop a Buyer Persona and narrow down your audiences age, sex, values and interests. Your product or service won’t be a fit for everyone so make sure you are talking to the right people with the right type of content!
- CREATE YOUR SOCIAL CONTENT CALENDAR
This may seem very daunting but, to get you started, I suggest you start off with a 30-day plan. This will allow you to build up some confidence before you decide to tackle the 90-day plan! Remember what I said at the beginning, it needs to be realistic. Don’t commit to posting once a day when this just isn’t possible. Here are some questions that will help you set out your posting plan.
Who is your target market?
When are they online? Lunch break? Weekends? Morning?
How often can you commit to posting content?
Who is responsible for creating the content?
What type of content will you promote?
- EXPECT LOTS OF TRIAL AND ERROR
Unless you are some kind of telepathic freak of nature, chances are won’t engage huge numbers of your target market straight away. Assess your posts regularly to see what is working and what is not.
When a social post catches your eye, think about what made it stand out to you. Analyse your competitor posts, what ae they posting about? Is it getting a lot of engagement?
A great way to get ideas and inspiration is to sign up to newsletters in your industry. This will keep you up to date with what’s hot and what’s not!
- EDUCATE & ENTERTAIN
No one is on social media to be marketed too so the trick it to get engagement first and market second! Being useful to your followers is crucial, educate them on industry knowledge with how to content and entertain them with inspiring, uplifting or funny posts.
For example, if your target audience is female teenagers from 14-18, content like “5 Hidden features you didn’t know about Snapchat” would score high in engagement. Then you find a way to market your service or product within that content!
- IMAGE, IMAGES, IMAGES
Using high quality image is super important. Research has shown that Facebook posts that have an image increases engagement 2.3 times more than a Facebook post with no image.
I will let you in on a little secret! Ssshhhhhhh…
Sign up to Canva, it is a wonderful resource for creating customised images. It has free and low-cost options to suit every budget!
- INTERACTION IS A TWO-WAY STREET
Don’t get so caught up in talking to your target market that you forget to listen to them. When someone mentions you in a post or asks you a question on social, make sure you reply as soon as you can! This show that your company is good at communication and is there for their customers.
If you don’t reply or take too long to reply, it will automatically decrease their confidents in you.
- CROSS PROMOTE
Social isn’t the only place to promote social. Add your social icons (make sure they are attached to a link. Highlight the image, press CTRL and K and add your social link to the icon) to your website, emails signatures and to the footer of your EDM campaigns. This is a great way to increase your following.
- TEST & MEASURE
Constant testing is essential to see what content is performing best, what time your posts are being engaged with most or if a certain CTA is getting more conversions. Hold regular round the table discussions with your team and get their input.
Most social media platforms have a built-in analytics tool. This tool will help you measure the important numbers such as post impressions and engagement. Getting 1500 followers isn’t necessarily creating ROI so concentrate on the numbers that are important.
- BE PATIENT
Like everything in business, it is a learning curve. It will take time to get your head around all of the features and capabilities social has to offer. Rome wasn’t built in a day and neither will your social presence.
Help yourself by reading articles on social media marketing and keeping up to date in what is happening in the world of Social Media Marketing!
Thanks for reading,