In the last 30 years Australia’s population has increased by more than half! Most of the changes, like anywhere else in the world, have been positive and have contributed to more refined and calculated social habits.
The technology leap and the acceptance of a faster, digital lifestyle is responsible for a tectonic shift in the way Entrepreneurs carry out their business and trading. The way a product is marketed today is much different to how it was a decade ago. In fact, almost everything has changed!.
Where is this change taking place?
The earlier explosion of The World Wide Web and subsequent explosion of Social Media platforms over the past five years have remarkably changed the way businesses interact with
customers. Marketing has always been about showcasing yourself to the crowd – in a real sense! Previously, the consumer had to travel to a business in order to make a purchase. Nowadays, consumers have the upper hand and can choose from an endless number of suppliers from the comfort of their own home!
The change is taking place online. Currently, your virtual connections, online reputation and the number of people talking about your business on different platforms accounts for the majority of your brand development and business growth.
Where does Western Australia stand in terms of Digitization?
Western Australia accounts for nearly half the export trade of Australia and thrives on Mining, Agriculture and Tourism. That’s good news but when it comes to Digitalisation there is still a vacuum left.
The majority of small businesses still have no online presence which hampers their prospects in a way they aren’t even aware of. Not many businesses have gone online in WA and the online marketplace is ruling the world.
The urgent need to be visible online cannot be avoided anymore. At a minimum, your business should at least have it’s own website, an online space where you can reach your loyal customers and new ones with proper marketing campaigns.
Leeson Digital can design a site that acts as your sales machine, promote your offerings directly to those who would buy it and ensure that your customers take pride being associated with you.
Contact us right away to score the best deals on the market!