Last night at The Northam Chamber Meeting, there was a conversation about ‘assuming people know what your business does’. It’s something we are all guilty of.
Making assumptions can be catastrophic. When you work in a business every day, how you do things becomes second nature, maybe even ‘boring’ to you. You quickly forget it is foreign and completely unfamiliar to someone on the outside.
It is a vital part of business to have a good pitch. Unfortunately fear of being uncomfortable is often the reason people shy away from it. So guess what, it’s time to get comfortable with being uncomfortable and practice your pitch every chance you get.
Put together a clear cut run down about how you operate. Eventually, you’ll wonder “what was the big deal?”. The human brain is naturally inquisitive and you will find that people ask more questions and are genuinely eager to find out more!
There is a native American saying that goes; “It takes a thousand voices to tell a single story.” It is the same when it comes to your business story. Train your staff to tell the story, you can even go as far as making them all evangelists!
Stories are powerful because they transport us to another world but, in doing that they change the way our brains work and potentially change our brain chemistry and that is what it means to be a social creature!
Today,it is a crucial part of business to tell a consistent story across multiple social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Google +, YouTube and any other platform your target market is on. This will heighten your presence and amplify your businesses voice wherever your potential customers are.
Trans-media strategies create a strong emotional link within your audience. It creates a buzz and builds a sustainable audience around your business.
If you would like to discuss your social media or digital marketing strategy, click on the contact us page to book a free consultation with our very own Marketing Superstar!